First Anniversary Celebrations for SG Rwanda

First Anniversary Celebrations for Salvo Grima Rwanda

Salvo Grima Rwanda celebrated the first anniversary of its operations this week by organising a staff conference in Kigali, attended by staff from both the Rwanda and Malta offices.

The past twelve months have marked an exciting period for Salvo Grima Rwanda as the company was appointed national distributor for British American Tobacco, Danone and Essity in Rwanda. The company employs a growing team of 20 staff members and together with our logistics partner Anco Millena, operates from nine depots across Rwanda.

Salvo Grima Rwanda is a wholly-owned subsidiary of Salvo Grima Group.

Discover more at SG Rwanda Business | SALVO GRIMA

The SG Rwanda Team and Anco Millena Management team

SGG New Distributor for Danone in Rwanda

SGG Appointed Official Distributor for Danone in Rwanda

Salvo Grima Group has just been appointed national distributor for food and beverages brand Danone in Rwanda, Africa. Danone is a world-leader in dairy, plant-based and medical nutrition product sector and is represented in over 120 countries.

“We are proud Salvo Grima Group has been chosen by one of the biggest names in the food industry,” said CEO Karl Aquilina. “This new venture enables us to build on the infrastructure and expertise we have already established in Rwanda.”

SGG employs a large team of Rwanda-based staff, running a showroom and a network of nine depots with a local logistics partner. Distribution of Danone products by SGG began across Rwanda on 1st June 2021.

Photo credit:
Photo credit:


The Group is experienced in bringing quality goods to wholesalers in new or hard-to-reach markets on behalf of multinational brands. It has been operating in North Africa since 1983, expanding into East and Central Africa over the past years.

SGG runs operations in eight countries in Europe and Africa, employing over 150 staff in the distribution, retail and wholesale sectors. Last year marked the Group’s 160th anniversary.

Discover more by contacting us by clicking below.

Salvo Grima Group CEO addresses Trading with Rwanda Webinar

Salvo Grima Group CEO addresses Trading With Rwanda Webinar

Trading With Rwanda

Our presence in Rwanda presents us with many opportunities both locally and in  neighbouring markets

Karl Aquilina

Karl Aquilina, CEO of Salvo Grima Group, was one of the key speakers at a ‘Trading with Rwanda’ Webinar organized by Trade Malta with the Rwanda Development Board and Rwanda Private Sector Association. The webinar, which was held on 25th March 2021, was attended by over 120 international participants.

During his presentation, Karl spoke about the Group’s experience as a national distributor for consumer goods in Rwanda and noted the measures taken by the Rwandan Government and local authorities to facilitate business and foreign investment in the country. A recording of the webinar is available to watch through the Trade Malta website.

Rwanda is experiencing one of the highest GDP growth trajectories amongst African economies with an internal market of 12 million people and an infrastructural set-up which enables it to act as a hub for a rapidly integrating region. Centrally located, Rwanda is part of the East African Community (EAC) with a market potential of over 132 million people. It is also signatory to the 2018 Kigali African Continental Free Trade Area Agreement (ACFTA) currently being implemented under the auspices of the African Union.

The webinar highlighted opportunities for long-term and sustainable partnerships for business growth at a time when companies are seeking new market opportunities for investment and growth.

Karl Aquilina  highlighted efficiency and professionalism as a hallmark quality in his engagement with Rwandan authorities and noted that business is also facilitated by Rwanda’s well-educated work-force which is fluent in English and French.

A recording of the webinar is available here.

Bringing global brands to new markets – Interview with Salvo Grima Group CEO

Bringing global brands to new markets – Interview with Salvo Grima Group CEO

Karl Aquilina

Who’s Who Malta

Salvo Grima Group CEO Karl Aquilina was interviewed by Who’s Who – Malta’s leading Business Portal this month, focusing on the Group’s recent entry into new international markets, particularly in East Africa.

In the article, published on 13th November, Karl Aquilina stressed the importance of careful market research and establishing strong relationships with partners, collaborators and clients.

The full article can be viewed here:

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