Bringing global brands to new markets – Interview with Salvo Grima Group CEO

CEO – Karl Aquilina

Salvo Grima Group CEO Karl Aquilina was interviewed by Who’s Who – Malta’s leading Business Portal this month, focusing on the Group’s recent entry into new international markets, particularly in East Africa.

In the article, published on 13th November, Karl Aquilina stressed the importance of careful market research and establishing strong relationships with partners, collaborators and clients.

The full article can be viewed here: https://whoswho.mt/en/there-are-no-shortcuts-says-salvo-grima-group-ceo-on-expanding-operations-in-africa

SG International – Rwanda

 Salvo Grima Group launches new distribution operations in Rwanda

Salvo Grima Group of Companies has just been appointed the new National Distributor for British American Tobacco (BAT) responsible for the Republic of Rwanda. BAT is the market leader in the country’s tobacco sector.  

On 1st October 2020, Salvo Grima Group successfully launched a fully-fledged distribution system selling directly to wholesalers and retailers throughout Rwanda.  Its operations are based within the DP World Logistics Platform in Kigali and are being run in collaboration with logistics partner Anco Millena with a network of nine depots, including four in Rwanda’s capital city, Kigali and five others in Muhanga, Huye, Kayonza, Musanze and Rubavu.

“This exciting new project is part of our Group’s strategy to establish itself as a leading distribution company for Fast Moving Consumer Goods on an international level, enabling major global brands to reach new or existing markets more effectively,” said Karl Aquilina, Chief Executive Officer of Salvo Grima Group.

“We would like to thank BAT for placing their trust in us and we would also like to recognise our excellent Distribution team, logistics partner and new staff in Rwanda for setting up this operation within an extremely tight schedule.”

General Manager Donat Nsengayire has been appointed to oversee the Group’s operations in Rwanda, along with a team of 14 full-time staff members.

Salvo Grima Group is currently operating in eight countries – Malta, the Netherlands, Spain, Cyprus, Tunisia, Libya, Djibouti and Rwanda – specialising in distribution, travel retail and ship supply.  This year marks the Group’s 160th anniversary.

Banner Photo – Salvo Grima CEO Karl Aquilina (centre), General Manager East Africa Clyde Micallef and General Manager Distribution, Keith Spiteri (first and third from left) together with Anco Millena representatives and Salvo Grima team members in Rwanda.

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